'%3e%3cg%20id='RPD-marker'%20serif:id='RPD%20marker'%20transform='matrix(1,0,0,1,328.588,4.54747e-13)'%3e%3crect%20x='10627.1'%20y='3116.95'%20width='204.729'%20height='272.429'%20style='fill:none;'/%3e%3cclipPath%20id='_clip1'%3e%3crect%20x='10627.1'%20y='3116.95'%20width='204.729'%20height='272.429'/%3e%3c/clipPath%3e%3cg%20clip-path='url(%23_clip1)'%3e%3cg%20transform='matrix(0.593361,0,0,0.63637,4399.94,1195.24)'%3e%3cg%20transform='matrix(0,-6.54755,-7.02215,0,10622.4,3072.99)'%3e%3cpath%20d='M-18.173,-30.962C-36.228,-30.962%20-57.259,-6.394%20-57.259,-6.394C-57.259,-6.394%20-36.228,18.173%20-18.173,18.173C-0.118,18.173%208.124,7.174%208.124,-6.394C8.124,-19.963%20-0.118,-30.962%20-18.173,-30.962'%20style='fill:rgb(128,124,186);fill-rule:nonzero;'/%3e%3c/g%3e%3cg%20transform='matrix(0,-6.54755,-7.02215,0,10667.3,3119.2)'%3e%3cpath%20d='M-10.943,-10.943C-16.987,-10.943%20-21.886,-6.044%20-21.886,0C-21.886,6.044%20-16.987,10.943%20-10.943,10.943C-4.899,10.943%200,6.044%200,0C0,-6.044%20-4.899,-10.943%20-10.943,-10.943'%20style='fill:%23f7f8fb;fill-rule:nonzero;'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
Introduction
The gap analysis tool is used to create a list of retailers that are not currently located in a particular area.
This can be useful when looking to attract new retailers to a scheme or area, or when looking to see what retailers are missing from a particular area.
Using the Gap Analysis Tool
To use the gap analysis tool, you must first navigate to the Gap Analysis page from the main menu.
Before using the Gap Analysis tool, please take a quick look at our tracked retailers page to see which retailers we are currently tracking.